0→1
Digital info-product launch
Shaped product vision, feature scope, UX input and marketing launch planning for a Q4 2026 release.
Profile
A growth and product marketer who owns the full journey — from customer problem and product shaping to funnel strategy, CRO, lifecycle, launch and post-launch optimisation.
Currently
- Co-building a new digital info-product from 0→1, launching Q4 2026.
- Contributing to product vision, UX, roadmap and feature scope.
- Owning the marketing end-to-end across launch, campaigns and lifecycle.
- Comfortable in Figma, hands-on HTML/CSS, English C1.
0→1New digital product built from scratch
335KRecipients reached across two streams
22%Peak click rate on lifecycle campaigns
2y 7mAt VNR across four progressing roles
Selected impact
Proof points recruiters can scan in seconds.
4–16%
Open rates
Designed SAM email campaigns for cold and warm recipient streams, including a top-performing self-written campaign.
2–22%
Click rates
Ran CRO, A/B tests and funnel optimisation across landing pages, messaging and lifecycle campaigns.
The route · Experience
VNR Verlag für die Deutsche Wirtschaft AG
Bad Godesberg, Germany · Dec 2023 – present · 2 yrs 7 moProduct Owner — Product, Marketing & GrowthOct 2025 – present
- Co-building a new digital info-product from 0 to 1: shaping product vision and feature scope, defining the digital interface with the team, and owning the full marketing launch.
- Drive product strategy for assigned newsletter and info-product lines — identifying customer needs, prioritising features, giving UX input, and planning future iterations from performance data.
- Lead projects to launch: coordinate stakeholders, set deadlines, manage cross-team dependencies, and keep delivery on track.
- Own funnel strategy end-to-end — positioning, messaging, landing page creation, and campaign planning across acquisition stages.
- Run CRO: design A/B tests, analyse behaviour, and remove funnel bottlenecks.
- Own CRM & lifecycle marketing — onboarding journeys, activation, upsell/cross-sell, churn prevention, win-back, and segmentation.
- Design email campaigns to a cold pool of ~200,000 recipients and a second stream of ~135,000; achieved 4–16% open and 2–22% click rates.
- Coordinate copywriters, typesetters, editors, telesales, and customer service across parallel projects.
Junior Marketing Manager · VNRDec 2024 – Sep 2025
- Managed marketing campaigns and landing page optimisation across multiple product lines.
- Expanded funnel responsibilities and led cross-team coordination independently.
Trainee Marketing Manager · VNRDec 2023 – Nov 2024
- Structured trainee programme across digital marketing, funnel strategy, content, and product.
PROTENO GmbH
Content Marketing Manager · Apr 2022 – Nov 2023- Wrote blog articles, website copy, and product texts in Shopware; ran research and competitive analyses.
- Managed SEO with Sistrix, Matomo, Google Search Console and Analytics; created newsletters and ran community management on social media.
Tonkraft Magazin
Freelance Journalist & Writer · Apr 2020 – Jan 2021 · alongside studies- Wrote articles and interviewed musicians and newcomers for an independent music magazine.
Mathematikum, Giessen
Working Student · Nov 2016 – Feb 2023 · alongside studiesWhat I do · Expertise
Product & StrategyVision → Roadmap
Growth & MarketingAcquire → Convert
CRM & LifecycleActivate → Retain
UX & DesignFlows → Interface
Project ManagementCoordinate → Ship
Tools & Analytics
AI
Education & Languages
M.A. German Literature & Linguistics
Justus Liebig University Giessen · Jan 2018 – Jul 2022 · Grade 2,0
Focus on language use in digital & audiovisual media, transmediality.
B.A. German Studies (Germanistik)
Justus Liebig University Giessen · 2013 – 2018
Minor: History. Thesis grade 1,7 on gender roles in media representation.
Languages
GermanNative (C2)
EnglishProfessional (C1)
DutchBasic comprehension (A2)